Shropshire Based Adaptive Toy Company Celebrates 7th Birthday!

Bosses of a Shropshire-based adapted toy company are celebrating their seven-year anniversary with the launch of a new website as part of a company rebrand.

Dr Mike Taylor runs the specialist toy company Excitim with his wife Gloria in Market Drayton, producing switch adapted special needs toys for children with disabilities and special learning needs.

He said: “We wanted to make our easy to use for children too as they like to help choose their toys.

“It’s bright, clean and fun to use. We’re already seeing an uptake in business thanks to the new website.

“We’ve also started using social media and this in turn has seen a rise in business interest and our brand identity. It really made us realise the old website did not reflect what we do.”

Dr Taylor, who has won awards for his specialist work, said the new website also has a much wider range of products online for people to buy.

“We’re already getting repeat orders from customers, who are telling us how much they love the website,” he said.

Excitim was founded in 2007 as Dr Taylor realised there were not many toys on the market for children with disabilities.

“It’s vital that children with disabilities have the same access to toys and educational products as able-bodied youngsters,” he said.

“Small buttons can be the biggest obstacle for people with disabilities, especially people with conditions such as cerebral palsy.

“Gloria and I take a mainstream toy or product and adapt it by fitting a large switch which allows the user to overcome the hurdle experienced,” he said.

Dr Taylor also enjoys finding solutions to individual requests, which he receives from parents and children all over the world.

“Every year we add new toys to the range and it gets more and more exciting,” he said.

Dr Taylor’s expertise has seen him adapt a mainstream Canon camera with a larger external switch so someone with mobility problems can take a photograph.

“Teenagers especially want to take pictures and post them to their Facebook page or share with friends.

“Likewise, listening to music is a big deal for teenagers. So, whether it’s CDs, MP3s, films or YouTube we can help folks join.

“We’d encourage anyone with an accessibility question to get in touch through the website link. We may already have a solution ready to go,” he said.

Excitim’s products are now distributed in Sweden, France, Italy, Switzerland, The Netherlands and the UK.

To find out more about the range of switch adapted toys and to see the new website in action, visit or call 0845 900 3860.

Leave a Reply