Purple Tuesday, what is it all about?
Purple Tuesday is the UK’s first accessible shopping day, established to recognise the importance and needs of disabled consumers and promote inclusive shopping. It is taking place on Tuesday 13th November 2018.
Purple Tuesday is being co-ordinated by disability organisation Purple, with the endorsement of the Department for Work and Pensions and support from a steering group of Purple Tuesday launch partners.
Participants as well as endorsing and promoting Purple Tuesday, every participant must make at least one long-term commitment aimed at improving the experience for their disabled customers going forward.
The exact nature of the commitment is up to each individual business, depending on their specific resources and needs. However, examples include introducing regular ‘quiet hours’ for those with sensory issues, improving store way finding, or introducing more inclusive marketing and product photography.
To find out who is supporting Purple Tuesday click this link: https://purpletuesday.org.uk/founding-supporters/
Shropshire Disability Network have been contacted by Sandra and Marg, Community Ambassadors at Sainsbury’s Telford Forge Retail Park to say ALL Sainsbury’s stores will be participating in Purple Tuesday.
Anyone wishing to look at the Purple Tuesday website can look at it at this link: https://purpletuesday.org.uk/