Morrisons new “Quieter Hour” in all stores from 21st July 2018

From tomorrow (Saturday 21st July) all Morrisons stores will have a quieter hour from 9 am to 10 am each Saturday. 

This new initiative has been created with the support of the National Autistic Society. Many people who are autistic or those with autistic children can find shopping in a supermarket an anxious experience. Having carried out a trial earlier in the year in our Lincoln, Woking and Gainsborough stores, we identified improvements that could be made as well as the best time for the Quieter Hour to take place.

Listening to customers, they found that one in five had a friend or family member with autism* and many liked the idea of being able to shop in more comfort at 9-10am on a Saturday.

Angela Gray, Morrisons Community Champion at Woking said: “I was involved in the initial trial as my son is autistic and we found that these changes made a real difference. The trial showed there is a need for a quieter shopping experience for some customers.”

During Quieter Hours, Morrisons stores will:

  • Dim the lights
  • Turn music and radio off
  • Avoid making tannoy announcements
  • Reduce movement of trolleys and baskets
  • Turn checkout beeps and other electrical noises down
  • Place a poster outside to tell customers it’s Quieter Hour

To find out more about The National Autistic Society click this link: https://www.autism.org.uk/

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